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How to Create an Energized Work Force

 

The notion of a 40-hour workweek is disappearing for many. 50+ hour work-weeks have become common. Many individuals go so far as to sleep with their iPhones turned on so they can respond instantly, 24/7, as needed.

The biggest problem with this is that it leads to workers being tired and disengaged. Worse, workers suffer greater tension and make more judgment errors.

The core question: are humans capable of working constantly without rest?

The answer, of course, is no.

As a business, it is important to be mindful of how employees are treated as they are a company’s greatest asset. Happy, engaged employees lead to greater client satisfaction and retention.

So how can one economically create this “ideal” workforce?

Begin with health…

  • The average worker spends more than 9 hours a day being sedentary. To combat this it is recommended that you create more frequent break opportunities that allow for bursts of activity. Movement is key. These small 5 to 10 minute breaks should allow the worker to “break out” and go for walks, take in fresh air, etc.
  • Tip: New Balance – an athletic wear company found that by allowing people time to move around each day those workers were more energized and more purposeful in their work.

Find ways to make work manageable…

  • Help team members find possibilities rather than concentrating on problems.
  • Empower workers to help others on their team.
  • Encourage opportunities to learn from co-workers.
  • Make sure that the pursuit of goals involves each employee.
  • Maintain an honest, open, and encouraging flow of communication.

Help workers connect with purpose…

  • First, understand that earning a paycheck is the beginning of why people join a company, but they often want more.
  • People are energized when they are having fun and when they are involved in meaningful work.
  • Make sure team members understand the big picture driving the company and how their work matters to accomplishing those larger goals.

Offer creative benefits…

  • Talk with a benefits specialist about ways you can create affordable and engaging benefits for your employees… possibilities include:
    • Travel opportunities.
    • Create opportunities to earn prizes.
    • Offer employees access to free financial advice.
    • Give people their birthday as an extra paid holiday.
    • Open up to flexible work schedules.
    • Find creative ways to recognize team members.

Thinking About Remote Workers?

Allowing for remote workers has advantages. It gives you versatility, helps to reduce expenses, and allows you to draw from a larger pool of potential job candidates.

There can be drawbacks as well. Top complaints:

  • A sense that there’s less communication.
  • Management’s struggle with knowing whether employees are staying on task.

So how can you maximize benefits while limiting the drawbacks?

Hybrid Approach

Some companies allow employees a certain amount of flexibility to work from home. However they still require that employees be “in office” for a certain number of days per week or month. Yahoo had a famously liberal policy on remote workers and shifted to a stricter hybrid approach. Many of Yahoo’s top engineers left the company because of the perceived lack of flexibility.

This isn’t to say that a hybrid approach is doomed to failure. But it is important to understand how a team may respond to such changes. If your company is moving away from a strict “in office” policy in favor of something more flexible, a hybrid approach can be a great way to test the waters.

Going 100% Remote Worker.

A surprising number of service companies have begun moving toward being 100% virtual. By eliminating a physical workplace, a number of expenses can be eliminated. Additionally, being allowed to work from home 100% of the time gives employees a greater sense of work-life balance. This also makes attracting high quality employees easier. Millenials are especially attracted to flexible work situations.

But being 100% virtual means a business must be more deliberate in encouraging collaboration and community. These efforts can include conferences and parties. They can also include leveraging technologies such as video conferencing and instant messaging.

“Going Remote” Requires Better Hiring Processes

The reality is that only some individuals work well on their own. Many others prefer the socialization offered by an office setting.

Others lack the discipline to keep on task through the day. Grocery shopping, running kids to soccer games, and getting to the gym can become distractions. In these situations, workers fail to create strong boundaries between “personal time” and “work time”.

A well-designed hiring process begins with attracting the right candidates to the role. They have the characteristics and experience to work well in work-from-home settings.

Once someone is hired, it is critical to have a well defined onboarding process. Such a process gives workers the tools they need to succeed while allowing managers to hold workers accountable for outcomes.

Micromanagers and Remote Workers Don’t Mix

Managers need to set up routine check-ins so that remote employees aren’t forgotten. It can also be beneficial to leverage time management software so that workers can concentrate on their jobs. Such systems help employees avoid productivity sappers like social networking. (Some roles, such as sales and customer service may need to be significantly more active in social networking…)

And this is an important point… remote workers need dynamic leadership. They need managers that don’t micromanage. They need clearly defined objectives backed by excellence in managerial support and guidance. This requires an intentionality that many managers simply aren’t accustomed to.

But by managing based on outcomes, it is possible to evaluate a remote workforce without the need to specifically worry about the number of hours they work on a given day. As long as employees get the work done on time and under budget, it’s a win for everyone. Specifically working 8 or 9 hours a day isn’t the goal in successful work-from-home arrangements. (Note: some roles like customer support definitely require consistent hours of availability.)

Watch Out for Regulatory Pitfalls

Individuals that work from home still fall under all state and federal employee guidelines for wages, breaks, etc.

Also, companies considering a remote workforce need to understand their responsibility for worker injury at home. For example, employers could be liable for an employee that suffers injury due to bad home-office ergonomics. A worker’s injuries while on the job at home will still result in a claim against the company’s Worker’s Comp insurance. (If you are thinking about allowing remote workers, it’s important to talk with your insurance professional. Get the facts about potential risk and risk mitigation before you leverage remote workers.)

Will it Work for YOU?

Ultimately “going remote” can be challenging but worth it depending on the business, the management team, and the workers involved.

The key to success is going into the effort “eyes wide open” and to understand potential pitfalls well in advance.

The greatest thing that’s required is a willingness to experiment and an ability to be flexible until the company finds a balance that works well for the bottom line.

Thinking About Remote Workers?

Allowing for remote workers has advantages. It gives you versatility, helps to reduce expenses, and allows you to draw from a larger pool of potential job candidates.

There can be drawbacks as well. Top complaints:

  • A sense that there’s less communication.
  • Management’s struggle with knowing whether employees are staying on task.

So how can you maximize benefits while limiting the drawbacks?

Hybrid Approach

Some companies allow employees a certain amount of flexibility to work from home. However they still require that employees be “in office” for a certain number of days per week or month. Yahoo had a famously liberal policy on remote workers and shifted to a stricter hybrid approach. Many of Yahoo’s top engineers left the company because of the perceived lack of flexibility.

This isn’t to say that a hybrid approach is doomed to failure. But it is important to understand how a team may respond to such changes. If your company is moving away from a strict “in office” policy in favor of something more flexible, a hybrid approach can be a great way to test the waters.

Going 100% Remote Worker.

A surprising number of service companies have begun moving toward being 100% virtual. By eliminating a physical workplace, a number of expenses can be eliminated. Additionally, being allowed to work from home 100% of the time gives employees a greater sense of work-life balance. This also makes attracting high quality employees easier. Millenials are especially attracted to flexible work situations.

But being 100% virtual means a business must be more deliberate in encouraging collaboration and community. These efforts can include conferences and parties. They can also include leveraging technologies such as video conferencing and instant messaging.

“Going Remote” Requires Better Hiring Processes

The reality is that only some individuals work well on their own. Many others prefer the socialization offered by an office setting.

Others lack the discipline to keep on task through the day. Grocery shopping, running kids to soccer games, and getting to the gym can become distractions. In these situations, workers fail to create strong boundaries between “personal time” and “work time”.

A well-designed hiring process begins with attracting the right candidates to the role. They have the characteristics and experience to work well in work-from-home settings.

Once someone is hired, it is critical to have a well defined onboarding process. Such a process gives workers the tools they need to succeed while allowing managers to hold workers accountable for outcomes.

Micromanagers and Remote Workers Don’t Mix

Managers need to set up routine check-ins so that remote employees aren’t forgotten. It can also be beneficial to leverage time management software so that workers can concentrate on their jobs. Such systems help employees avoid productivity sappers like social networking. (Some roles, such as sales and customer service may need to be significantly more active in social networking…)

And this is an important point… remote workers need dynamic leadership. They need managers that don’t micromanage. They need clearly defined objectives backed by excellence in managerial support and guidance. This requires an intentionality that many managers simply aren’t accustomed to.

But by managing based on outcomes, it is possible to evaluate a remote workforce without the need to specifically worry about the number of hours they work on a given day. As long as employees get the work done on time and under budget, it’s a win for everyone. Specifically working 8 or 9 hours a day isn’t the goal in successful work-from-home arrangements. (Note: some roles like customer support definitely require consistent hours of availability.)

Watch Out for Regulatory Pitfalls

Individuals that work from home still fall under all state and federal employee guidelines for wages, breaks, etc.

Also, companies considering a remote workforce need to understand their responsibility for worker injury at home. For example, employers could be liable for an employee that suffers injury due to bad home-office ergonomics. A worker’s injuries while on the job at home will still result in a claim against the company’s Worker’s Comp insurance. (If you are thinking about allowing remote workers, it’s important to talk with your insurance professional. Get the facts about potential risk and risk mitigation before you leverage remote workers.)

Will it Work for YOU?

Ultimately “going remote” can be challenging but worth it depending on the business, the management team, and the workers involved.

The key to success is going into the effort “eyes wide open” and to understand potential pitfalls well in advance.

The greatest thing that’s required is a willingness to experiment and an ability to be flexible until the company finds a balance that works well for the bottom line.

Why Paying Attention to Mental Health Pays Dividends for a Small Business

Here’s a surprising statistic. In 61% of all work places, anxiety is present in a big way. In turn, this has a dramatic impact on substance dependency. The result is a less productive workforce that doesn’t offer its best to clients.

This is only one statistic from the 2016 Mental Health & Substance Abuse survey commissioned by the IFEBP. (The International Foundation of Employee Benefit Plans based out of Brookfield, Wisconsin.).

According to the survey, 94% of organizations reported that their employees are stressed. 67% additionally said that drug and alcohol abuse issues have been on the rise over the last five years. These are concerning numbers.

Given these issues, all companies (small and large alike) are encouraged to look at what may cause worker anxiety in the first place. For example, can simple changes in employee policy manuals and benefits packages can have a huge impact?
Look for employee policy changes that can reduce stress. For example, Netflix offers a common sense approach for allowing workers to use company phones for the occasional phone call. Same thing with making the occasional personal photocopy. Netflix treats these as small benefits. They make it a point to hire workers that they can trust to make smart decisions. In fact, Netflix pioneered employee policies that are commonly referenced in HR departments around the U.S. (link to https://hbr.org/2014/01/how-netflix-reinvented-hr)

Also, take time to review the benefits you offer with your Insurance professional. In fact one of the best things you can implement is an Employee Assistance Program. (link to https://en.wikipedia.org/wiki/Employee_assistance_program)

Separate studies have found these programs increase employee productivity. They also lower overall medical costs while reducing absenteeism and turnover.

Another option is to offer health care benefits that include a mental health / substance abuse component. (Again, talk with your Insurance professional about options. They have the most up-to-date information and understand your specific requirements.)

Why consider incorporating substance abuse & mental health into existing benefits? Because anxiety isn’t the only issue facing employers and employees…

Here’s a breakdown of the issues survey participants cited and the percentage of those saying these issues were prevalent in their firms…

  • Alcohol addiction (49%)
  • Prescription drug abuse (33%)
  • Stress disorders (49%)
  • Sleep deprivation issues (33%)
  • Other psychological health issues (12%)

And just as important as having such benefits is making sure workers know they are available and that they are safe to leverage such benefits.

In fact 36% of survey participants noted that their companies could do a better job helping employees capitalize on benefits.

Employees who are fighting drug & alcohol abuse issues are in particular need of outreach programs. Many struggle in secret and fear admitting their problems will cost them their job.

By addressing these issues, small businesses are able to cut costs. These can include quality issues, productivity, hiring, training, and legal, etc.

And remember. As you ponder anxiety, employee policies, and mental health benefits, the impact is greater than your bottom line. You may save an employee for sure. But you may save a life and a family in the process as well.

Why Paying Attention to Mental Health Pays Dividends for a Small Business

Why Paying Attention to Mental Health Pays Dividends for a Small Business

Here’s a surprising statistic. In 61% of all work places, anxiety is present in a big way. In turn, this has a dramatic impact on substance dependency. The result is a less productive workforce that doesn’t offer its best to clients.

This is only one statistic from the 2016 Mental Health & Substance Abuse survey commissioned by the IFEBP. (The International Foundation of Employee Benefit Plans based out of Brookfield, Wisconsin.).

According to the survey, 94% of organizations reported that their employees are stressed. 67% additionally said that drug and alcohol abuse issues have been on the rise over the last five years. These are concerning numbers.

Given these issues, all companies (small and large alike) are encouraged to look at what may cause worker anxiety in the first place. For example, can simple changes in employee policy manuals and benefits packages can have a huge impact?
Look for employee policy changes that can reduce stress. For example, Netflix offers a common sense approach for allowing workers to use company phones for the occasional phone call. Same thing with making the occasional personal photocopy. Netflix treats these as small benefits. They make it a point to hire workers that they can trust to make smart decisions. In fact, Netflix pioneered employee policies that are commonly referenced in HR departments around the U.S. (link to https://hbr.org/2014/01/how-netflix-reinvented-hr)

Also, take time to review the benefits you offer with your Insurance professional. In fact one of the best things you can implement is an Employee Assistance Program. (link to https://en.wikipedia.org/wiki/Employee_assistance_program)

Separate studies have found these programs increase employee productivity. They also lower overall medical costs while reducing absenteeism and turnover.

Another option is to offer health care benefits that include a mental health / substance abuse component. (Again, talk with your Insurance professional about options. They have the most up-to-date information and understand your specific requirements.)

Why consider incorporating substance abuse & mental health into existing benefits? Because anxiety isn’t the only issue facing employers and employees…

Here’s a breakdown of the issues survey participants cited and the percentage of those saying these issues were prevalent in their firms…

  • Alcohol addiction (49%)
  • Prescription drug abuse (33%)
  • Stress disorders (49%)
  • Sleep deprivation issues (33%)
  • Other psychological health issues (12%)

And just as important as having such benefits is making sure workers know they are available and that they are safe to leverage such benefits.

In fact 36% of survey participants noted that their companies could do a better job helping employees capitalize on benefits.

Employees who are fighting drug & alcohol abuse issues are in particular need of outreach programs. Many struggle in secret and fear admitting their problems will cost them their job.

By addressing these issues, small businesses are able to cut costs. These can include quality issues, productivity, hiring, training, and legal, etc.

And remember. As you ponder anxiety, employee policies, and mental health benefits, the impact is greater than your bottom line. You may save an employee for sure. But you may save a life and a family in the process as well.

Best of 2016: What is The Ultimate Guerilla Marketing Tactic?

What is The Ultimate Guerilla Marketing Tactic?

Amazon gets it. So does Salesforce. So does Etrade. Tesla? Yep, they get it too. Virtually all companies that exist mostly or solely online already understand how critical successful Internet marketing is to the bottom line.

Yet for small businesses, there seems to be a massive disconnect with how to make digital marketing work in a way that’s impactful and cost effective. So let’s take a closer look at this difficulty, the best ways around it, and why local online marketing is so necessary to create lasting success.

If you’re a small business owner, you may believe that online marketing really isn’t very important… especially if your business is located in a smaller town. But do your town residents have mobile? Do they have access to the Internet? If so, you are missing out on an opportunity to outwit your competitors.

The reality is starker. According to Marketing Land, 90% of survey respondents say that positive reviews influenced a purchase decision.  Just as people leverage Google & Bing far more than the Yellow Pages to find services, they are also checking on the services they find via review sites. This trend growing nationally and is happening with as much frequency in small communities as it is in large cities. However, in small cities, bad reputations travel like wildfire. In other words, an accountant in the city with a handful of negative reviews is simply better equipped to correct those negative reviews vs. an accountant in a small town of 5,000.

And it’s important to recognize that mobile is quickly replacing all other forms of computing. Laptops and PC’s are dwindling in sales while tablets and smart phones are selling like hotcakes. If you run a local service business, it’s critical to be found in mobile-optimized search. (Yes, that’s a thing.) If your website isn’t mobile friendly, Google has said it will be dropping your website from all search results as of 2017.

If you run a small business, you must have a robust online presence. It’s that simple.

And this is where that concept of Guerilla Marketing comes into play. Remember that the notion of Guerilla Marketing is that you can have a huge marketing impact without breaking the bank and really, that’s at the core of online marketing in general. The Internet offers the potential of truly infinite reach for a relatively low cost for that potential impact. At least that’s the promise…

The truth is, this is where most business owners get lost. With search engines like Google & Bing, reputation sites like Yelp & Angie’s List, social media sites liked Facebook & LinkedIn, is it any wonder that most feel completely overwhelmed?

If you’ve talked with experts you’ll know right away that local SEO alone can cost $1,500 a month for a handful of keywords and Reputation Management can cost $500 or more each month per location.

But marketing online can be affordable, particularly if you take advantage of the right technology and learn the methods that actually work for SEO, writing content, marketing automation, etc. Sure, it takes time to do this work but if you learn how to do it properly, you’ve created new potential revenue streams that will last a long time.

One important tip as you contemplate online marketing… don’t think for a minute that you have to come across as some giant corporation. If you serve a local market, chances are people would prefer to know they are dealing with someone who cares rather than a faceless monolith. So, let your individual personality shine. Make it your mission to become the hero in your market. Leverage your messaging both online and offline to create deep personal connections that will bring you lots of business and lots of referrals… and that can elevate your brand to a premium status… yes, you might actually be able to charge MORE in your market if done correctly.

So, is it necessary to leverage Internet marketing to help grow your small business? In today’s world, the answer is a resounding yes. In fact, it is critical for your survival. If you are curious about your local reputation, how well positioned you are in your local market, and what you can do to begin taking action on strengthening your local marketing, check out this free local website analysis (link to: https://www.liftdemand.com/local-seo-website-analysis) that offers a pretty handy report on a company’s local presence.

Then start to take your local online marketing seriously. Make “action” be your mission and strive to be at the forefront of your local market while also working to do so in a manner that keeps your return on investment front and center.

And remember that as your company grows, be sure to reach out to your local insurance agent for ways to reduce insurance costs, expand benefits for employees, and make your company more stable. They may be able to help you find savings opportunities that you can then invest in your nascent online marketing efforts!

Best of 2016: What is The Ultimate Guerilla Marketing Tactic?

Amazon gets it. So does Salesforce. So does Etrade. Tesla? Yep, they get it too. Virtually all companies that exist mostly or solely online already understand how critical successful Internet marketing is to the bottom line.

Yet for small businesses, there seems to be a massive disconnect with how to make digital marketing work in a way that’s impactful and cost effective. So let’s take a closer look at this difficulty, the best ways around it, and why local online marketing is so necessary to create lasting success.

If you’re a small business owner, you may believe that online marketing really isn’t very important… especially if your business is located in a smaller town. But do your town residents have mobile? Do they have access to the Internet? If so, you are missing out on an opportunity to outwit your competitors.

The reality is starker. According to Marketing Land, 90% of survey respondents say that positive reviews influenced a purchase decision.  Just as people leverage Google & Bing far more than the Yellow Pages to find services, they are also checking on the services they find via review sites. This trend growing nationally and is happening with as much frequency in small communities as it is in large cities. However, in small cities, bad reputations travel like wildfire. In other words, an accountant in the city with a handful of negative reviews is simply better equipped to correct those negative reviews vs. an accountant in a small town of 5,000.

And it’s important to recognize that mobile is quickly replacing all other forms of computing. Laptops and PC’s are dwindling in sales while tablets and smart phones are selling like hotcakes. If you run a local service business, it’s critical to be found in mobile-optimized search. (Yes, that’s a thing.) If your website isn’t mobile friendly, Google has said it will be dropping your website from all search results as of 2017.

If you run a small business, you must have a robust online presence. It’s that simple.

And this is where that concept of Guerilla Marketing comes into play. Remember that the notion of Guerilla Marketing is that you can have a huge marketing impact without breaking the bank and really, that’s at the core of online marketing in general. The Internet offers the potential of truly infinite reach for a relatively low cost for that potential impact. At least that’s the promise…

The truth is, this is where most business owners get lost. With search engines like Google & Bing, reputation sites like Yelp & Angie’s List, social media sites liked Facebook & LinkedIn, is it any wonder that most feel completely overwhelmed?

If you’ve talked with experts you’ll know right away that local SEO alone can cost $1,500 a month for a handful of keywords and Reputation Management can cost $500 or more each month per location.

But marketing online can be affordable, particularly if you take advantage of the right technology and learn the methods that actually work for SEO, writing content, marketing automation, etc. Sure, it takes time to do this work but if you learn how to do it properly, you’ve created new potential revenue streams that will last a long time.

One important tip as you contemplate online marketing… don’t think for a minute that you have to come across as some giant corporation. If you serve a local market, chances are people would prefer to know they are dealing with someone who cares rather than a faceless monolith. So, let your individual personality shine. Make it your mission to become the hero in your market. Leverage your messaging both online and offline to create deep personal connections that will bring you lots of business and lots of referrals… and that can elevate your brand to a premium status… yes, you might actually be able to charge MORE in your market if done correctly.

So, is it necessary to leverage Internet marketing to help grow your small business? In today’s world, the answer is a resounding yes. In fact, it is critical for your survival. If you are curious about your local reputation, how well positioned you are in your local market, and what you can do to begin taking action on strengthening your local marketing, check out this free local website analysis (link to: https://www.liftdemand.com/local-seo-website-analysis) that offers a pretty handy report on a company’s local presence.

Then start to take your local online marketing seriously. Make “action” be your mission and strive to be at the forefront of your local market while also working to do so in a manner that keeps your return on investment front and center.

And remember that as your company grows, be sure to reach out to your local insurance agent for ways to reduce insurance costs, expand benefits for employees, and make your company more stable. They may be able to help you find savings opportunities that you can then invest in your nascent online marketing efforts!

What is The Ultimate Guerilla Marketing Tactic?

What is The Ultimate Guerilla Marketing Tactic?

Amazon gets it. So does Salesforce. So does Etrade. Tesla? Yep, they get it too. Virtually all companies that exist mostly or solely online already understand how critical successful Internet marketing is to the bottom line.

Yet for small businesses, there seems to be a massive disconnect with how to make digital marketing work in a way that’s impactful and cost effective. So let’s take a closer look at this difficulty, the best ways around it, and why local online marketing is so necessary to create lasting success.

If you’re a small business owner, you may believe that online marketing really isn’t very important… especially if your business is located in a smaller town. But do your town residents have mobile? Do they have access to the Internet? If so, you are missing out on an opportunity to outwit your competitors.

The reality is starker. According to Marketing Land, 90% of survey respondents say that positive reviews influenced a purchase decision.  Just as people leverage Google & Bing far more than the Yellow Pages to find services, they are also checking on the services they find via review sites. This trend growing nationally and is happening with as much frequency in small communities as it is in large cities. However, in small cities, bad reputations travel like wildfire. In other words, an accountant in the city with a handful of negative reviews is simply better equipped to correct those negative reviews vs. an accountant in a small town of 5,000.

And it’s important to recognize that mobile is quickly replacing all other forms of computing. Laptops and PC’s are dwindling in sales while tablets and smart phones are selling like hotcakes. If you run a local service business, it’s critical to be found in mobile-optimized search. (Yes, that’s a thing.) If your website isn’t mobile friendly, Google has said it will be dropping your website from all search results as of 2017.

If you run a small business, you must have a robust online presence. It’s that simple.

And this is where that concept of Guerilla Marketing comes into play. Remember that the notion of Guerilla Marketing is that you can have a huge marketing impact without breaking the bank and really, that’s at the core of online marketing in general. The Internet offers the potential of truly infinite reach for a relatively low cost for that potential impact. At least that’s the promise…

The truth is, this is where most business owners get lost. With search engines like Google & Bing, reputation sites like Yelp & Angie’s List, social media sites liked Facebook & LinkedIn, is it any wonder that most feel completely overwhelmed?

If you’ve talked with experts you’ll know right away that local SEO alone can cost $1,500 a month for a handful of keywords and Reputation Management can cost $500 or more each month per location.

But marketing online can be affordable, particularly if you take advantage of the right technology and learn the methods that actually work for SEO, writing content, marketing automation, etc. Sure, it takes time to do this work but if you learn how to do it properly, you’ve created new potential revenue streams that will last a long time.

One important tip as you contemplate online marketing… don’t think for a minute that you have to come across as some giant corporation. If you serve a local market, chances are people would prefer to know they are dealing with someone who cares rather than a faceless monolith. So, let your individual personality shine. Make it your mission to become the hero in your market. Leverage your messaging both online and offline to create deep personal connections that will bring you lots of business and lots of referrals… and that can elevate your brand to a premium status… yes, you might actually be able to charge MORE in your market if done correctly.

So, is it necessary to leverage Internet marketing to help grow your small business? In today’s world, the answer is a resounding yes. In fact, it is critical for your survival. If you are curious about your local reputation, how well positioned you are in your local market, and what you can do to begin taking action on strengthening your local marketing, check out this free local website analysis (link to: https://www.liftdemand.com/local-seo-website-analysis) that offers a pretty handy report on a company’s local presence.

Then start to take your local online marketing seriously. Make “action” be your mission and strive to be at the forefront of your local market while also working to do so in a manner that keeps your return on investment front and center.

And remember that as your company grows, be sure to reach out to your local insurance agent for ways to reduce insurance costs, expand benefits for employees, and make your company more stable. They may be able to help you find savings opportunities that you can then invest in your nascent online marketing efforts!

What is The Ultimate Guerilla Marketing Tactic?

Amazon gets it. So does Salesforce. So does Etrade. Tesla? Yep, they get it too. Virtually all companies that exist mostly or solely online already understand how critical successful Internet marketing is to the bottom line.

Yet for small businesses, there seems to be a massive disconnect with how to make digital marketing work in a way that’s impactful and cost effective. So let’s take a closer look at this difficulty, the best ways around it, and why local online marketing is so necessary to create lasting success.

If you’re a small business owner, you may believe that online marketing really isn’t very important… especially if your business is located in a smaller town. But do your town residents have mobile? Do they have access to the Internet? If so, you are missing out on an opportunity to outwit your competitors.

The reality is starker. According to Marketing Land, 90% of survey respondents say that positive reviews influenced a purchase decision.  Just as people leverage Google & Bing far more than the Yellow Pages to find services, they are also checking on the services they find via review sites. This trend growing nationally and is happening with as much frequency in small communities as it is in large cities. However, in small cities, bad reputations travel like wildfire. In other words, an accountant in the city with a handful of negative reviews is simply better equipped to correct those negative reviews vs. an accountant in a small town of 5,000.

And it’s important to recognize that mobile is quickly replacing all other forms of computing. Laptops and PC’s are dwindling in sales while tablets and smart phones are selling like hotcakes. If you run a local service business, it’s critical to be found in mobile-optimized search. (Yes, that’s a thing.) If your website isn’t mobile friendly, Google has said it will be dropping your website from all search results as of 2017.

If you run a small business, you must have a robust online presence. It’s that simple.

And this is where that concept of Guerilla Marketing comes into play. Remember that the notion of Guerilla Marketing is that you can have a huge marketing impact without breaking the bank and really, that’s at the core of online marketing in general. The Internet offers the potential of truly infinite reach for a relatively low cost for that potential impact. At least that’s the promise…

The truth is, this is where most business owners get lost. With search engines like Google & Bing, reputation sites like Yelp & Angie’s List, social media sites liked Facebook & LinkedIn, is it any wonder that most feel completely overwhelmed?

If you’ve talked with experts you’ll know right away that local SEO alone can cost $1,500 a month for a handful of keywords and Reputation Management can cost $500 or more each month per location.

But marketing online can be affordable, particularly if you take advantage of the right technology and learn the methods that actually work for SEO, writing content, marketing automation, etc. Sure, it takes time to do this work but if you learn how to do it properly, you’ve created new potential revenue streams that will last a long time.

One important tip as you contemplate online marketing… don’t think for a minute that you have to come across as some giant corporation. If you serve a local market, chances are people would prefer to know they are dealing with someone who cares rather than a faceless monolith. So, let your individual personality shine. Make it your mission to become the hero in your market. Leverage your messaging both online and offline to create deep personal connections that will bring you lots of business and lots of referrals… and that can elevate your brand to a premium status… yes, you might actually be able to charge MORE in your market if done correctly.

So, is it necessary to leverage Internet marketing to help grow your small business? In today’s world, the answer is a resounding yes. In fact, it is critical for your survival. If you are curious about your local reputation, how well positioned you are in your local market, and what you can do to begin taking action on strengthening your local marketing, check out this free local website analysis (link to: https://www.liftdemand.com/local-seo-website-analysis) that offers a pretty handy report on a company’s local presence.

Then start to take your local online marketing seriously. Make “action” be your mission and strive to be at the forefront of your local market while also working to do so in a manner that keeps your return on investment front and center.

And remember that as your company grows, be sure to reach out to your local insurance agent for ways to reduce insurance costs, expand benefits for employees, and make your company more stable. They may be able to help you find savings opportunities that you can then invest in your nascent online marketing efforts!

How to Leverage America’s Aging Workforce in Your Business

If you find that a number of the candidates looking for open placements in your organization lack the business expertise, interpersonal abilities, or overall expertise required for getting the work done… you’re not alone.

Many employers are running into a skills gap and it is costly. According to a study conducted for careerbuilder.com, a company loses more than $14,000 for each job that’s open for 3+ months.

As employers struggle to meet the challenge of hiring great talent, several are taking a look at ways to keep existing employees that are nearing retirement. In fact, in 2014 the Human Resource Management Foundation discussed this at their Executive Roundtable on “The Aging Workforce”.

In it, they discussed the fact that many older employees retain institutional knowledge and specific skills that extends their value to the organizations at risk of losing them. The challenge for anyone in a position to handle personnel issues is to find clever ways to retain those tenured employees while also leveraging them to help train and instill the correct corporate values in younger, newer employees.

One thought is to creatively work with older employees to help them change their work-life balance while retaining them as employees…

Phased-in Retirement

One option is to work with employees at or near retirement to create a less intense position by changing work hours and by emphasizing training others in the role. This allows them to ease into retired life while helping to ensure their knowledge and understanding of operations, clients, corporate culture, etc. are passed on.

Mentoring

Somewhat akin to this is creating specific mentorship programs where more seasoned workers can become an advisor to younger, newer employees. This again helps to facilitate transference of knowledge and expertise and affords more time to make sure that information is passed in an environment that maximizes success.

Recruitment

AARP offers a special program called Life Reimagined for Work (http://workreimagined.aarp.org/) that helps companies find knowledgeable employees while also helping those professionals to connect with jobs and roles better suited to a lifestyle that is more aligned with near-retirement goals.

If you have members of your workforce that are over 50, this is the right time to begin thinking creatively about the future struggles you will likely face in recruitment and how you can extend the knowledge and value of existing older skilled employees so that they can continue being a part of your future growth as a company.

Benefits

One key area to explore is to offer benefits that are appealing to older workers. You can offer supplemental policies that cover gabs in Medicare for example. You can do the same with other benefits as well ranging from vision and dental to pet insurance. Often times these other benefit programs can be added in a way that offers affordable premiums to employees with minimal out-of-pocket expenses to the employer.

If you have a larger workforce, you may also want to consider adding a long-term care and / or long-term disability program with guaranteed issue. (This is important because guaranteed issue ensures folks can’t be turned down.) Sometimes it is difficult to pick up these benefits as an individual, so offer them as a company would make remaining as an employee extra attractive.

We highly recommend talking with your insurance professional to explore how a targeted benefits program can be included as a part of your total solution in retaining and leveraging older skilled employees.

All Parties Win

By creating a comprehensive program for eliminating a “skills gap” in younger / newer employees by capturing the knowledge and wisdom of your older employees, you address one of the single greatest problems that plagues most companies that fail to address these issues while benefitting yourself and your staff in the process.