Call Us Today:
310.736.2863

About Our Agency

Who We Are…

Since 1936 the ISU Bob Gabriel Company, founded by Robert Gabriel, has been serving the personal and business insurance needs of Santa Monica and the surrounding area.

ISU Bob Gabriel Company is a member of the ISU Group, the nation’s largest franchise “network” of independent agencies and brokers. This affiliation gives us the strength and resources of national size, while retaining the high level of personal service that is characteristic of this independent, locally owned agency.

ISU Bob Gabriel Company believes in personalized service and has kept that philosophy in practice for than six decades. Clients have turned to our agency’s warm, personal style for their insurance needs.

Many of the company’s original customers have stayed with ISU Bob Gabriel Company, some following a family tradition from one generation to the next. In our modern day of often impersonal technology, it is refreshing to know that personal attention and concern thrive as hallmarks of our company.

The company’s history of personalized attention and loyalty has extended to its professional and personable staff. These employees have contributed to the success of the company, building long-term client relationships and demonstrating the trust and dependability people have come to expect.

Our Location

ISU Bob Gabriel Company Insurance

2325 Wilshire Blvd.
Santa Monica, CA 90403
Main office: 310-736-2863
Toll free: 800-432-9198

Our Providers

Testimonials

I had the pleasure of doing business with R.J. Laguda at Bob Gabriel Insurance. He is very knowledgeable about insurance companies/policies and made sure I had exactly what I need. Highly recommend this Company and their staff.
Diana B.
I have had a wonderful experience working with Carol Hirahara at Bob Gabriel. She goes out of her way to provide excellent customer service and research the best rates around. She also makes it easy to compare policies and prevents you for paying for things you don't really need. She responds to questions quickly and has made shopping for auto and renters' insurance a breeze.
Gabrielle H.
" ..Honored as the Business of the Year for the 28th Senate District and In Appreciation of Your Commitment to providing Outstanding Customer Service and Your Extraordinary Dedication to Community Involvement."
The California State Senate
Thanks ,Bryan, Pat, Susan and staff for making sure my professional and personal insurance needs were met. I wish i came to you sooner!
Mark G. Esq.
I can't say enough positive things about the staff at Bob Gabriel Co., The service was outstanding, they took care of me like family. Thanks Pat, Susan and Bryan!
Jim P.
As a business owner, every penny counts. Not only did Bob Gabriel Co. place me with a great company, i saved money on all my Business policies and they corrected the mistakes my past agent had previously made. Thank You!
Paul A.
I have been with Bob Gabriel Co, for 10 years. I love that they are a community staple for so many years, they treat me like family, there knowledge and expertise is second to none, and i always feel looked after. If i ever need anything there is always someone there to help. The owners, Pat and Susan are wonderful to do business with.
Paula G.
Bob Gabriel sold me my first house in 1964. At that time his firm began to cover that house and my cars. Bob also mentored me to become acquainted in how Santa Monica worked and get involved in community service. I was proud to sponsor him into the Rotary Club of Santa Monica. The same level of service has survived his passing by his daughter, Susan Gabriel Potter and her capable staff. ISU Bob Gabriel Insurance will continue to handle my insurance needs for many more years. I am proud to honor a 46 year relationship.
Bill C.
Ken and I just wanted to thank [Louise Mucha]. [Louise] has been organized, helpful, reliable and kind while figuring out our insurance policies, and we are so grateful. In the past 6 months we have dealt with so many people who don’t put their clients first, and it was so nice to have [Louise] checking in and taking care of everything so expertly and efficiently. Thanks again!
Ken & Laurie V.